Tylenol selects Zeno Group for consumer-facing efforts

Johnson & Johnson's McNeil Consumer Healthcare unit has selected Zeno Group to work on consumer PR for the company's Tylenol franchise, following an RFP.

FORT WASHINGTON, PA: Johnson & Johnson's McNeil Consumer Healthcare unit has selected Zeno Group to work on consumer PR for the company's Tylenol franchise, following an RFP.

The agency was hired to “help create consumer-facing programs” for some of the Tylenol product lines, said a Zeno representative in an emailed statement.

“Zeno's expertise in consumer public relations will be a complimentary addition to the ongoing work we do with other agency partners supporting Tylenol and other brands within our [over-the-counter] business,” the statement added.

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