Salesforce.com reviews US PR agency partners

CRM and cloud computing company Salesforce.com has issued an RFP for a new PR agency partner in the US. One of its incumbents, Hill+Knowlton Strategies, will not re-pitch.

SAN FRANCISCO: CRM and cloud computing company Salesforce.com has issued an RFP for a new PR agency partner in the US. One of its incumbents, Hill+Knowlton Strategies, will not re-pitch.

A representative from the San Francisco-based technology giant said it “can confirm we're doing an RFP for our US agency,” but declined to provide further details on the process.

It is understood that Salesforce has been working with two PR agency partners in the US since 2011: Hill+Knowlton Strategies and Shift Communications.

“Salesforce.com has always challenged us to do the best work of our careers, and we welcome the opportunity to prove that Shift continues to be the right partner,” said Todd Defren, CEO of the firm.

Hill+Knowlton chose not to participate in the RFP, said Amanda Groty, vice chair and global technology practice lead at the firm, in a statement. The agency plans to keep working with Salesforce in other markets.

“We look forward to continuing H+K's Salesforce.com relationship in key EMEA markets, like Germany,” she added. “We remain proud of the work we accomplished together over the past two-and-a-half years to position Salesforce.com as a customer-focused innovator with major business, trade, and broadcast media.”

Salesforce.com has seen several executive departures in the past few months, including Blair Crump, president for global enterprise sales. He left his role to serve as COO at data analytics company PROS.

In December, Hilarie Koplow-McAdams, president of Salesforce.com, left to serve as chief revenue officer at software monitoring company New Relic.

For its fiscal third quarter of 2013, which ended on October 31, Salesforce.com reported a 36% revenue increase, year-over-year, to $1.08 billion, beating expectations. Operating expenses were also up 38% from the previous year.

Salesforce.com also partnered with Hewlett-Packard last November to launch a cloud service for enterprises. 

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