Bite wins European account for word processor Quip

Word processing app Quip has appointed Bite as its retained agency across Europe for 2014.

LONDON: Word processing app Quip has appointed Bite as its retained agency across Europe for 2014.

Bite previously worked with the company on a project basis, promoting the launch of the Web and iOS versions of Quip in September 2013, as well as the Android version three months later.

It will target consumer, national, and business media, supporting announcements of new features and customers. The agency will report to Quip head of business operations Molly Graham.

The app was created by ex-Facebook CTO Bret Taylor and founder of Google Suggest Kevin Gibbs. It aims to provide easy collaboration and instant messaging across desktops, phones, and tablets.

The news follows the hire of Waggener Edstrom senior digital consultant Dan Street to lead Bite's insight and measurement proposition and Marketing Week features writer Lou Cooper for the agency's content team.

This story originally appeared on the website of PRWeek UK.

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