Blue Chair Bay picks 360PR as AOR

Blue Chair Bay, the rum brand created and wholly owned by country music star Kenny Chesney, has selected 360PR as its AOR.

NEW YORK: Blue Chair Bay, the rum brand created and wholly owned by country music star Kenny Chesney, has selected 360PR as its AOR.

The firm was picked after a competitive review managed by Nashville-based FLO {thinkery}, which handles concept and product development, business management, and marketing for Blue Chair Bay.

The goal of 360PR's campaign is to generate awareness, excitement, and trial among the influential Millennial category.  

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