Sage extends Bite relationship through Europe

Business software service Sage Mid Market has appointed Bite as its European PR agency following a competitive pitch.

LONDON: Business software service Sage Mid Market has appointed Bite as its European PR agency following a competitive pitch.

Bite will coordinate a PR program in Europe for the company, which was launched as a business unit by parent Sage Group in January 2013.

Sage Group appointed Bite in May 2013 to oversee its communications activity globally. Late last year, it added PR duties for Sage Pay in the UK.

This story originally appeared on the website of PRWeek UK.

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