Burson names Key COO for Asia-Pacific region

Burson-Marsteller has named Margaret Key as COO for its Asia-Pacific region and appointed Daisy King as president of its operations in China.

HONG KONG: Burson-Marsteller has named Margaret Key as COO for its Asia-Pacific region and appointed Daisy King as president of its operations in China.

Both Key and King, whose appointments will be effective on March 1, will report to Patrick Ford, worldwide vice chairman and Asia-Pacific regional chair.

Key, who will relocate to Hong Kong for the role, joined Burson in 2010 as its Korea market leader after serving in senior roles at Edelman in Japan, Korea, and Hong Kong and working across industries including technology, healthcare, and automotive. While leading Korea operations for Burson, she worked with clients including Ford, Bayer, Walt Disney, and LG.

The firm said in a statement that it expects to name a replacement for Key in Korea in coming weeks.

King, a 14-year Burson veteran and previously the firm's Beijing market leader, will expand her role to oversee all of its mainland China offices, including those in Shanghai, Guangzhou, Chengdu, and Shenzhen. She is also leading the firm's US-China Specialty Group.

King will replace Matthew Stafford, who will step down from the Greater China CEO position to take on a role in the office of Australian Prime Minister Tony Abbott. He has worked at Burson for more than six years, including a stint as market leader in Hong Kong.

Burson restructured its leadership team in the Asia-Pacific region last May, naming Ford regional chairman and Stafford Greater China chief executive. Ford had previously served as interim Asia-Pacific chair and president and CEO of the agency's US operations.

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