EmblemHealth chooses Strat Farm as AOR

Health insurance provider EmblemHealth has brought on Havas Worldwide's Strat Farm agency in New York for a range of duties for an upcoming branding campaign.

NEW YORK: Health insurance provider EmblemHealth has brought on Havas Worldwide's Strat Farm agency in New York for a range of duties for an upcoming branding campaign.

The firm will handle creative, strategic, and media responsibilities for the insurance company's effort, as well as multicultural and social media. Strat Farm is the only brand agency working for EmblemHealth, said Laurel Rossi, president of the shop.

AAR Partners managed the RFP process, which lasted several months.

“One of the reasons we were so excited to work with them is because they really do serve the New York community, which is very diverse by definition,” said Rossi. “They have very aggressively approached the health exchange market, and I think that's a very exciting place to be right now.”

EmblemHealth and Strat Farm will work together on strategy to reach the diverse populations and neighborhoods in the New York metropolitan area, the firm said in a statement.

Pamela Vahdat, executive creative director at the firm, will lead creative work. The account budget was not disclosed.

Representatives from EmblemHealth were not immediately available for comment.

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