Foursquare names DKC AOR

Location-based social network Foursquare has selected DKC to serve as its AOR for PR following a competitive review. M Booth was the incumbent on the account.

NEW YORK: Location-based social network Foursquare has selected DKC to serve as its AOR for PR following a competitive review. M Booth was the incumbent on the account.

Foursquare, which officially brought on DKC this week, reviewed a “handful” of agencies, said Brendan Lewis, who was named the platform's first director of corporate communications last February.

“We were really impressed with [DKC's] ideas and the thinking behind them, and the logic they associated with both consumer and corporate work was really great,” he explained.

He added that 2014 is an “extremely important year for Foursquare,” so the company wanted fresh thinking. The fact that DKC's staffers are passionate Foursquare users was also key, he added.

Several PR leaders at other companies that work with DKC also recommended the agency to Lewis, he said.

Representatives from DKC were not immediately available for comment.

Foursquare previously worked with M Booth, which it brought on as AOR in February 2012. M Booth representatives were not immediately available for comment.

In 2011, Foursquare worked with Kaplow Communications. At that time, the budget on the account was six figures.

DKC's main tasks will include corporate counsel, consumer outreach, and some work on Foursquare's monetization efforts, said Lewis. He added that the company may tap into DKC's other capabilities, such as public affairs, in the future.

Debra Duffy, SVP at DKC, is serving as the day-to-day lead on the account. The firm will focus its work on the US.

Duffy said via email that Foursquare is “one of the great technology brands” and said its internal staff is a “fun, passionate, driven team.” 

The initial contract for the business is for one year. Budget information was not disclosed.

“We've got a lot of things coming up in the year that are going to be very complex and interesting stories that we're going to tell about the company, so we wanted a really great partner that can help us achieve that goal,” explained Lewis.

This story was updated on February 20 at 2:10 pm with quotes from Duffy. 

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