LONDON: The British Horseracing Authority has hired Bell Pottinger to handle its public and corporate affairs.
The firm beat four undisclosed agencies to the work, which is understood to be worth six figures.
The Authority is seeking more support from the UK government for what it claims is the second-largest sport in the country in terms of jobs, attendance, and revenues and a significant contributor to UK economy.
Horse racing director of public affairs and policy Will Lambe said the group “will be building a compelling case for support across the government, most notably on the improvements required to our funding and other opportunities around employment, growth, and trade.”
“This will naturally involve a structured engagement program across [Parliament] and beyond, and fully using [the organization's] network and constituency footprint: the sport plays an integral role to communities nationwide,” he added.
The appointment of Bell Pottinger comes after the Labour Party promised to give local councils the power to restrict the business of bookmakers, which Lambe has described as “pivotal to the funding of British racing.”
The party is focused on fixed odds betting terminals, which have been condemned by critics as the “crack cocaine” of gambling.
Lambe has told The Guardian that “we do not support any measure [to restrict terminals] that could compromise their financial viability.”
This story first appeared on the website of PRWeek UK.