Ogilvy PR launches UK sports marketing practice

Ogilvy Public Relations has appointed OgilvyAction director of sponsorship Jonathan McCallum to lead its newly launched sports practice in London.

LONDON: Ogilvy Public Relations has appointed OgilvyAction director of sponsorship Jonathan McCallum to lead its newly launched sports practice in London.

Ogilvy PR Sport will deliver marketing strategies and communication campaigns for brands in sports, and will work alongside Ogilvy's existing consumer, corporate, technology, sustainability, events, and social practices.

Clients include American Express and UPS.

McCallum joined Ogilvy's brand activation arm OgilvyAction in 2005.

This story originally appeared on the website of PRWeek UK.

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