Ketchum to launch ice cream alternative in UK

Perfect World Ice Cream has hired Ketchum to help it with the launch of a non-dairy brand in the UK.

LONDON: Perfect World Ice Cream has hired Ketchum to help it with the launch of a non-dairy brand in the UK.

The company handed Ketchum a year-long account covering PR and social media to promote a frozen dessert that its makers claim is the UK's first non-dairy ice cream alternative with no added sugar.

Perfect World plans to launch the eponymous nut-based product next month and wants to attract customers who might otherwise purchase options such as Ben & Jerry's, Häagen-Dazs, or Green & Blacks.

This story originally appeared on the website of PRWeek UK.

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