GrubHub Seamless picks Edelman as AOR

Online food-ordering company GrubHub Seamless brought on Edelman as its AOR last month to support its overall PR and communications efforts.

CHICAGO: Online food-ordering service GrubHub Seamless brought on Edelman as its AOR last month to support its overall PR and communications efforts.

After Chicago-based GrubHub and New York-headquartered Seamless completed their merger last August, the company decided to hire an agency to support its in-house team as a part of the integration process, said Abby Hunt, director of PR at GrubHub Seamless. Edelman started working with the merged company in January.

“The closed RFP process happened at the end of 2013, after the merger was completed,” Hunt said.

Prior, Seamless worked with Atomic PR. GrubHub had previously handled all communications duties in-house.

“We continued working with [Atomic PR] as GrubHub Seamless until the end of 2013,” said Hunt. She declined to give other details about the search process or specific campaigns Edelman will work on.

Ann Glynn, VP of new business and marketing at Edelman, confirmed the relationship but declined further comment.

Last week, The Wall Street Journal reported that GrubHub Seamless made a confidential filing for an IPO. However, it was unclear how much stock the company would offer or at what valuation.

Hunt said GrubHub Seamless could not confirm this “rumor,” adding that the company avoids commenting on speculation.

The organization's online and mobile ordering platforms allow consumers and businesses to order directly from more than 28,000 takeout restaurants in over 600 US cities, as well as London, according to the company's website. GrubHub Seamless is a privately held company with offices in Chicago, New York, Salt Lake City, and London.

GrubHub co-founder and CEO Matt Maloney is serving as chief executive of the combined company, while former Seamless CEO Jonathan Zabusky is president.

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