LONDON: GolinHarris has snared Havas Group UK head of social Neil Kleiner to spearhead its own social media offering.
During his four years at Cake owner Havas, Kleiner created the strategy for the ad giant's Save The 1Day campaign for One Direction and led efforts that made Skoda one of the UK's most-engaged-with automotive brands on Facebook.
“Our clients told us they wanted world-class social counsel, and that's what [Kleiner] brings," said GolinHarris president for international Matt Neale. “His ability to integrate paid media into shared-content strategies will prove critical to enabling our clients to create award-winning content and conversations across all media channels.”
In 2012, Kleiner launched and led AIS Social, a dedicated social media division under the banner of Havas-owned creative agency Archibald Ingall Stretton.
Before joining Havas as its UK head of social media in 2010, he served as a global media strategist for global marketing agency Momentum Worldwide and head of digital content for Trinity Mirror, working across the group's five national websites.
“I am hugely motivated by the drive and ambition here at GolinHarris,” Kleiner said. “As the lines between PR, digital, and advertising continue to blur, it is my mission to drive [Golin] forward with delivery of fully integrated client campaigns that span earned, owned, shared, and paid media.”
GolinHarris has invested significantly in its digital offering in recent years, building its "Gi" digital practice to a headcount of 45 and acquiring digital agency Fuse in 2012.
Kleiner will be responsible for developing and promoting Golin's real-time multimedia center and will lead the agency's community building and management efforts, reporting to Neale.
This story originally appeared on the website of PRWeek UK.