The Winter Olympic Games in Sochi, Russia, produced many memorable moments – the hometown favorite winning in women's figure skating, the US and Russian hockey teams falling short, and a certain malfunctioning Olympic ring at the opening ceremonies, to name a few.
Yet what was predicted but ultimately did not happen was also noteworthy. After months of reports about security concerns, Russian authorities thwarted any major issues. And while Russia's laws against what it called gay rights “propaganda” also dominated pre-Games headlines, the issue didn't result in any major protests by athletes or fans.
Here are some statistics on what consumers talked about online during the first week of the Winter Olympic Games, February 7-14, courtesy of Social360.
On gay rights:
1,048 Facebook shares: A Guardian article with the headline “How anti-gay groups use ‘Russian Facebook' to persecute LGBT people.”
More than 2,000 users circulated the Mashable piece entitled, “Brands will need those war rooms they set up in Sochi,” which suggested companies whose Twitter feeds were hacked in support of gay rights should answer critics.
720-plus consumers also shared and commented on the Google Doodle created for the Opening Ceremonies supporting gay rights.
News is widely circulated of House Homeland Security Chairman Michael McCaul stating that “I think there's a high degree of probability that something will detonate, something will go off” on Fox News Sunday.
Security news with a celebrity angle also caught on. More than 1,400 users shared a Mashable article “Action star Steven Seagal weighs in on Sochi's security.”