NEW YORK: Memorial Sloan Kettering has appointed Pereira & O'Dell in New York and Media Storm as its creative and media AORs, respectively, following competitive reviews that concluded earlier this month.
Pereira & O'Dell will lead the development of a new strategic and creative communications platform for Memorial Sloan Kettering. Work from the agency will debut later this year.
Media Storm will lead development of innovative media campaigns for the cancer center.
Joanne Davis of Joanne Davis Consulting oversaw both reviews.