Former Edelman SF GM to launch consultancy

Former Edelman San Francisco GM Michael Kuczkowski is planning to launch his own shop, named Orangefiery, next month.

SAN FRANCISCO: Former Edelman San Francisco GM Michael Kuczkowski is planning to launch his own shop, named Orangefiery, next month.

Kuczkowski is set to launch the San Francisco-based firm in the next two weeks after its website and branding are complete.

Orangefiery is based on a consultative model that focuses on a structured problem-solving approach, ranging from helping companies optimize their communications departments to brand marketing strategy support.

“We are going to look at biotech and tech as an industry base, focusing on corporate comms and healthcare comms,” said Kuczkowski. “The organization will be client-centric.”

The firm is doing project-based market-development work for a biotech company, aiding its advocacy strategy. Kuczkowski would not disclose the name of the client or further information about the campaign.

Kuczkowski will act as CEO and founder of the agency. He has a team of six staffers lined up to support the firm as freelancers.

“I am taking a network approach to it, so the people aiding with Orangefiery aren't going to be in a building, working for me exclusively,” he said. “We've got some resources we can bring to bear; if we need design, IR, or more traditional PR as part of a solution, we can offer that.”

In December, Kuczkowski left Edelman, with Kristine Boyden taking over his role in the interim. She is reporting to US COO Julianna Richter, who oversees the firm's Western region. Edelman expects to announce a permanent GM in the next month, according to Richter.

Kuczkowski did not disclose why he exited his role at Edelman.

Before moving to San Francisco for the GM role, he was president of Edelman Consulting in New York. Kuczkowski, who had worked at Edelman since 2002, was also global client-relationship manager for the Pfizer account.

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