Yasso frozen Greek yogurt bars taps 360 PR

BOSTON: Frozen Greek yogurt bar company Yasso has selected 360 Public Relations as its AOR following a competitive review.

BOSTON: Frozen Greek yogurt bar company Yasso has selected 360 Public Relations as its AOR following a competitive review.

The agency will launch a campaign aimed at raising consumer awareness of the brand's story and products. It will also leverage sampling events and social media efforts to build buzz among consumers.

Earlier this month, Yasso worked with 360 PR to launch five flavors: peanut butter cup, mint chocolate chip, chocolate fudge, dark chocolate raspberry, and sea salt caramel.

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