The Sun today launched a six-month partnership with CoppaFeel, a breast cancer charity with a mission to reach 17- to 35-year-olds with the message to check their breasts for the signs of cancer.
Breakthrough Breast Cancer, which confirmed it was not approached by the newspaper about the campaign, said in a statement:
"This campaign has good intentions and, with The Sun’s circulation topping two million readers, is sure to reach an as yet untapped audience with this important breast awareness message.
"However, by running the campaign through Page 3, this campaign also runs the risk of trivialising breast cancer, when it in fact devastates lives and families.
"The reality for many women who have been treated for breast cancer is wildly different from the approach of Page 3, and it would do our many thousands of supporters a disservice not to acknowledge this.
"That said, early detection saves lives, and a woman’s best chance of survival depends on knowing what her breasts look and feel like normally, and getting anything unusual checked with a doctor.
"What’s more, it is crucial that women know what to look out for; we encourage everybody to TLC, touch your breasts for anything unusual, look for changes in shape or texture and check anything unusual with your doctor."