Church of England embarks on year-long Twitter project to portray community role

A host of different members of the Church of England are to take turns managing a new Twitter account set up by the Church to present itself as "the glue in the community" rather than the conflicted organisation the media often present it as.

Justin Welby: Battling payday lenders (Credit: © PICTURE PARTNERSHIP 2012)
Justin Welby: Battling payday lenders (Credit: © PICTURE PARTNERSHIP 2012)

Bishops, clergy, chaplains, youth workers and churchgoers from around the country will have a week each to tweet about their life with the Church from the @OurCofE account.

The Archbishops' Council's director of comms, the Rev Arun Arora, said: "It’s about showing all the different aspects of work the Church does and the way it is involved in people’s lives on a day-to-day basis that is difficult to communicate through the news agenda."

The Church has come under the spotlight for internal debates, such as whether to allow women to be bishops, while the Archbishop of Canterbury Justin Welby has recently campaigned over issues including battling payday lenders.

However, Arora said that the account was more about reflecting the day-to-day life of the Church, with guidelines given to those involved including appropriate tweeting topics.  

"The narrative around the Church is often one around conflict, which because the nature of the Church of England is one in which you can find people with different views, is often easy to do. What that narrative doesn’t allow for is telling the daily activity of the Church as the glue in the community.

"It [@OurCofE] is not the place to enter into wider political issues and debates – those will exist in parallel. This is about providing insight into modern faith in action and draw back the curtain on our daily engagement wherever the Church is."

 

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