Vita Coco appoints Thinkhouse for digital and PR work

Coconut water brand Vita Coco has handed Irish agency Thinkhouse’s London office work on a social media PR and promotion campaign.

Thinkhouse has developed a gifting app for the brand, called Coco Connect, which allows people to send a customizable tweet to a friend that includes a voucher for a free 330ml carton of the drink.

It is handling media relations for the app, which involves engaging with consumer and tech media and bloggers.

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