Faulks will step into the new role of director, CNNI comms EMEA, next month and will report to Claudia Coles, the vice-president of comms for the news broadcaster's parent company Turner International.
The role includes overseeing comms across the breadth of the company’s content and advertising sales, research, business development and marketing remit.
His hire follows the departure from CNN last year of senior EMEA press manager Syreeta Clarke.
Coles said Faulks' hire was a "a critical indicator of the importance CNN International attaches to the EMEA region as it opens up new markets".
Before joining ITN in 2009, Faulks was comms manager for Radio Times magazine at BBC Worldwide, and had previously worked at Lewis PR, Catalysis and Eulogy.