Global PR leaders to take part in AMEC International Summit

Three global PR firm chiefs will take part in a keynote debate at the AMEC International Summit in Amsterdam on 11-12 June as part of a push to make measurement a "must have" in public relations practice.

The debate will feature Dave Senay, global CEO of FleishmanHillard; Kevin Murray, chairman of The Good Relations Group and Matt Neale, president, international at GolinHarris. Paul Holmes, CEO of the Holmes Group, will moderate a round table debate.

The panel will include ICCO executive director and PRCA director general Francis Ingham, and Gorkana Group chief executive and AMEC chairman-elect Jeremy Thompson.

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