Nectar scheme owner Aimia hires Headland

Aimia, the owner and operator of the Nectar loyalty scheme used in Sainsbury's, has appointed Headland Consultancy to handle its corporate comms in the UK and selected markets across EMEA.

Following a competitive pitch, Headland – a financial and corporate communications consultancy – has been handed the brief to build Aimia’s profile as a leading provider of insight and solutions on customer engagement and retention.

Aimia is listed on the Toronto Stock Exchange employs 4,000 people in more than 20 countries across the world.

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