International Federation for Animal Health calls in Pegasus

The International Federation for Animal Health (IFAH) has appointed health agency Pegasus to lead its comms and stakeholder outreach programme in 2014.

Pegasus, which won the account through a four-way pitch, will handle the organisation’s day-to-day comms on an international level, including promoting the value of the animal health industry to society, reacting to relevant media stories and engaging with its stakeholders.

IFAH is a global non-profit organisation representing the manufacturers of veterinary medicines, with members covering 80 per cent of the global animal health market.

The organisation previously worked with Grayling.

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