Ketchum to help launch alternative to ice cream in UK

Ketchum has been brought in to help Perfect World Ice Cream Company with the launch of its new brand in the UK.

The agency has been handed a year-long brief covering PR and social media to promote a frozen dessert claimed by its makers to be the UK's very first non-dairy, and no added sugar ice cream alternative.

The eponymous nut-based product is set to launch next month and aims to attract customers who might otherwise purchase options such as Ben & Jerry’s, Häagen-Dazs or Green & Blacks products. 

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