Why do we need two PR trade associations? Surely the industry would do better with a united front ?
Yes, in theory. As PR people, we would generally recommend to our clients that they speak with one voice and show a united front. The problem comes when the voice is weak and the front is feeble. Trade associations without competition are, of course, monopolies – and monopolies tend to become complacent. As in business, competition between trade organisations can keep them on their toes. The ‘one voice’ argument isn’t as clear cut as it first looks.
The PRCA and CIPR seem to do a good job of speaking with pretty much one voice on the big issues, such as lobbying and paying interns. On everything else, they fight like two weasels in a sack. I suspect the competition is good for them and us.
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