Ascot Racecourse appoints Brands2Life as 2014 consumer PR firm

Ascot Racecourse has appointed Brands2Life as its consumer PR agency, as it looks to heighten media coverage of Royal Ascot and other races.

Brands2Life will work with its sports sponsorship partner Revolution on consumer PR activity for this year.

Brands2Life will work with Goodley PR, Ascot Racecourse’s fashion PR agency, and its corporate PR agency Brunswick.

Ascot Racecourse is no longer working with Promote PR, which it appointed last year to help promote the race courses’ exclusive Pavilion Club for Grandstands Admission customers.

Earlier this month, Ascot Racecourse unveiled a vast collage of over 200 images taken from Royal Ascot, in an effort to elevate the appeal of the course. The collage is displayed at London’s Royal Academy.

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