Ogilvy PR launches sport marketing and sponsorship practice

Ogilvy Public Relations has appointed OgilvyAction director of sponsorship Jonathan McCallum to lead its newly launched sports practice in London.

Ogilvy PR Sport will deliver marketing strategies and communication campaigns for brands in sport, and will work alongside Ogilvy’s existing consumer, corporate, technology, sustainability, events and social practices. Clients include American Express and UPS.

McCallum joined Ogilvy’s brand activation arm OgilvyAction in 2005.

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