Private equity-owned Poundland initially brought in Citigate to handle its corporate PR in October last year.
The widely expected float could value Poundland at up to £800m, with owner Warburg Pincus selling a partial stake of its majority holding.
Poundland is the latest of a string of retailers to commit to a London-listing. Russian hypermarket chain Lenta (advised by Instinctif Partners), domestic appliances firm AO (also Instinctif Partners) and newsagent McColl’s (handled by Brunswick) have announced London listings in the past month.
A number of other retailers including Pets at Home and House of Fraser are also tipped to take advantage of the UK’s thawing new listing market in 2014.
The Citigate team will be led by executive directors Simon Rigby and Michael Berkeley alongside director Lindsay Noton.
Citigate’s client roster includes Primark owner Associated British Foods, the John Lewis Partnership and supermarket chain Morrisons.