George returns to MADD as national marcomms SVP

Mothers Against Drunk Driving has named former staffer Amy George as SVP of marketing and communications for its national office, effective Thursday.

IRVING, TX: Mothers Against Drunk Driving has named former staffer Amy George as SVP of marketing and communications for its national office, effective Thursday.

George previously worked in a variety of communications roles at MADD's headquarters, located in Irving, TX, from 2002 to 2007. In her new role, she will oversee national branding, marketing, social media, online, media relations, and internal communications strategy. George, who is reporting to MADD CEO Debbie Weir, is managing a team of five.

“Although [George] has five [staffers] in the national office, she provides tools for our entire field, reaching MADD volunteers and affiliate staff,” Weir said. “Messaging points are directed by the communications team, and we speak in once voice.”

George applied for the open SVP position at MADD after spending six years as VP of marketing and communications at Cooper Aerobics, where she helped to launch its social media presence in addition to leading all marketing and communications functions for seven health and wellness businesses and the company's nonprofit arm.

George said she would not have made the leap to a new role unless it was at the “right place,” adding that “I've always been very passionate about the issue.”

“When I knew they were looking for someone to fill this role, I reached out to [Weir] directly,” she explained.

During her first stint at MADD, George served as public relations project manager before she was promoted to communications manager and then to media relations director. She created and managed the MADD Media Awards program, wrote speeches for its national president, oversaw the celebrity National Board of Advisors, and supported the rebranding of MADD Victim Services, the group said.

George also served as media relations manager at The LeMaster Group after starting her career in TV news, initially as an anchor, reporter, and producer for KTEN-TV in North Texas and Oklahoma and then as a producer for Texas Cable News.

Weir said MADD did not use a recruiter during the application process but did post the position on online job boards to find the right candidate.

The SVP position is not new, but Weir said George was hired at a critical time because the senior leadership team is about to begin a 10-year strategic planning process.

“Obviously, it was a very competitive application process,” Weir said. “I know [George] and I know her passion for our organization and its mission.”

George said she is looking forward to growing the marketing side of MADD in conjunction with the development department to generate more money and advance legislative issues.

“There are no missions without margins," she added.

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