AUSTIN, TX: The Cancer Prevention and Research Institute of Texas is looking to bring on a firm for a strategic communications program to boost awareness of the state agency's cancer-fighting efforts.
The initiative will include reaching out to state and national audiences through various channels.
The contract is worth $375,000, broken into increments of $125,000 through August 31 and $250,000 in 2015, according to an RFP released in December. The state agency expects to award the account to the winning agency on March 1. There is also a renewal option for up to three years.
In an effort to promote the work the state agency is doing to fight cancer, the winning agency will provide services including communications strategy, traditional and digital media relations, conference communications, evaluations, and design and production.
The winning shop must have a significant presence in Texas, with a base in Austin preferred, according to the RFP. The state agency has $3 billion to allocate to cancer programs and services across Texas, it said in the documents.
The Cancer Prevention and Research body awarded a contract to Hill+Knowlton Strategies in March 2012, but by that December, the firm severed its deal with the group that was supposed to run through August 2013. In a letter released by H+K global vice chairman Mark McKinnon at the time, he said ongoing issues and challenges the agency faced “greatly exceeded the scope of work outlined by the initial contract.”
“They felt that we weren't paying them enough to continue,” institute spokeswoman Ellen Read told PRWeek in December 2012.
Read could not be reached for comment on Friday about the new contract.