Green Mountain Coffee Roasters taps Havas as AOR

Green Mountain Coffee Roasters has selected Havas as AOR following a competitive review.

NEW YORK: Green Mountain Coffee Roasters has selected Havas as AOR following a competitive review.

The agency, which began working with the company in the fall by creating TV spots, is leading communications strategy for Green Mountain's brewers and beverages.

Other agencies within the Havas global network are also contributing to the brand's integrated campaigns through media, digital, social, geomarketing, and experiential efforts. 

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