Edelman's Burke joins Nielsen as marcomms EVP

Nielsen Holdings has hired Katie Burke, Edelman's global chair of public affairs, as its EVP of marketing and communications.

NEW YORK: Measurement company Nielsen Holdings has hired Edelman global chair of public affairs Katie Burke as EVP of marketing and communications. She will start in the role later this month.

Effective January 27, Burke will report to Nielsen CEO Mitch Barns and will be based in Wilton, CT.

Her responsibilities will include global marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations, and events.

Marketing and communications previously fell under Susan Whiting, who retired as Nielsen's vice chair at the end of last year. Karen Kornbluh, who joined the company last month as EVP of external affairs, took on other responsibilities that previously fell under Whiting. 

Edelman promoted Burke to chair of its global public affairs practice on July 1 of last year. She was previously global chief of staff at the firm with prior experience leading public affairs for Edelman New York. Burke's predecessor in the global public affairs chair role, Rob Rehg, remained president of Edelman Washington at that time.

Prior to joining the agency, Burke was director of TV news in the White House under President George W. Bush. She also served as communications director for former New York Mayor Rudy Giuliani's 2008 presidential campaign, managing the press office, rapid response team, war room, regional press operations, and national surrogate program. Burke was also communications director for former California Gov. Arnold Schwarzenegger's 2006 reelection campaign, as well as senior spokeswoman and director of broadcast media for the Republican National Committee during the 2004 presidential election.

Edelman is conducting a search for Burke's replacement, an agency spokesperson said. The spokesperson did not say why Burke left the agency.

Last July, Nielsen hired Kate Vanek as SVP of investor relations, and it appointed Betty Lo as VP of public affairs two months earlier.

Neither Barnes nor Burke were available for comment.

This story was updated on January 6 with additional information about the marketing and communications functions at Nielsen.

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