MWW hires FTI's Emrich as chief social strategist

MWW has hired former FTI Consulting MD Mitzi Emrich as chief social strategist, a role for which she is splitting her time between the firm's New York and Washington, DC, offices.

NEW YORK: MWW has hired former FTI Consulting MD Mitzi Emrich as chief social strategist, a role for which she is splitting her time between the firm's New York and Washington, DC, offices.

Emrich started in the newly created position last month, reporting to MWW CEO Michael Kempner. She is overseeing a team of 20 social strategists in the firm's offices in New York, Los Angeles, San Francisco, Chicago, and Washington, DC.

Previously, Jared Hendler served as EVP and global director for digital and creative at MWW. He was responsible for building the digital media team and leading digital and social strategy and content creation, distribution, and measurement. Hendler left MWW in June 2013, and the firm does not plan to replace him.

“My newly created role was something MWW had already been doing, but they wanted to shift in a different direction,” Emrich said. “I will be helping to operationalize the work they are doing and extend existing client engagements, while also looking to build social as a new revenue stream, independent from existing work. MWW wants to make sure social is an active part of everything it does across the entire agency, and it wants to find new ways to have social grow revenue.”

Prior to joining MWW, Emrich was FTI Consulting's MD of the Americas for digital and social engagement and SVP at Edelman Digital. At Edelman, she managed cross-functional teams devoted to developing and implementing digital and social media programs across practices.

A spokesperson from FTI did not say whether Emrich will be replaced or who will take over her duties in the interim.

“FTI Consulting has extensive digital and media resources available in all of our major offices in the US and globally, including a fully integrated team of specialists that form our digital and creative services group,” said an FTI spokesperson. “Our plan is to make additional hires as we continue to grow this capability, but it would be inappropriate to comment further due to the nature of the recruitment process.”

MWW recently promoted Cecilia Coakley to SVP of the firm's corporate communications practice and Doug O'Reilly to SVP of research and insights. In November, the firm appointed Jarrod Bernstein as SVP of corporate affairs and named Evan Smith as SVP for corporate communications in its New York office. It also brought on Douglas Smith as EVP and GM of its Washington, DC, office.

The firm announced plans in November to become a “dominant midsize agency” in the UK with the acquisition of London-based Parys Communications.

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