Sony makes data grab with launch of smart wristband

Sony has launched a Nike Fuel-style smart wristband, which links up to a new application that allows users to log their everyday activities.

Sony has launched a Nike Fuel-style smart wristband at CES, which links up to a new 'Lifelog' application that allows users to log their everyday activities.

The SmartBand wearable device is waterproof and designed to be worn 24/7. It is the first product in a new Sony SmartWear range, which will combine wearable devices with Xperia smartphones and the Lifelog app.

Lifelog can see if you have been "walking, running, cycling, or traveling by train and how you've slept,” says Sony.

It also keeps a history of the photos the user has taken, the music they have listened to, and social interactions with friends.

The app also has a "life bookmark" key that will allow users to log special occasions such as a visit to a great restaurant, a sunset, or listening to a song.

 “Based on use, [wearable] devices will be able to offer personal recommendations for entertainment, shopping and dining, and of course, keep us plugged into social,” said Adrian Moxley, CMO and co-founder at visual classification company WeSEE. “Brands must consider consumer concerns regarding the amount of personal data being collected on them. With many individuals fearing a 'Big Brother' style future, successful brands will be those that mine data and show consumers that they are doing so to provide superior user experiences.”

Sony's SmartBand is designed to interact with smartphones and will vibrate when people receive a call, message, or other notification. 

This article originally appeared on the website of Marketing.

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