Exposure to handle Angry Birds push in UK

Exposure has won a four-way pitch for a year's contract with Thorpe Park, which includes promoting the opening of an Angry Birds attraction in May.

LONDON: Exposure has won a four-way pitch for a year's contract with Thorpe Park, which includes promoting the opening of an Angry Birds attraction in May. 

Exposure succeeds Freerange as Thorpe Park's retained PR agency, though Freerange retains work for other Merlin Entertainments-owned attractions such as Legoland and the London Dungeons. 

Zoe Cartell, head of integrated communications at Thorpe Park, said that “the Exposure team impressed us with their vision and understanding of our unique industry through the pitch process."

Exposure also works for another Merlin attraction, the EDF Energy London Eye.

This story originally appeared on the website of PRWeek UK.

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