Horn Group brings on BondPR's Raine as principal

Horn Group has hired Debra Raine as a principal in the firm's San Francisco office.

SAN FRANCISCO: Horn Group has hired Debra Raine as a principal in the firm's San Francisco office, effective on Monday.

Reporting to Horn president and CEO Sabrina Horn, Raine will oversee 20 staffers. She is responsible for business development, client services, and operations in the firm's West Coast locations. Growing Horn's presence in the cloud, digital media, consumer, and Internet sectors is also part of her remit.

Raine will also manage and develop the agency's international business endeavors including the Oriella PR Network, which Horn co-founded with partner Brands2Life in 2006.

“I will be broadening Horn's client base, making sure we are leveraging the digital skills and services the firm has, and bringing that into our client campaigns,” Raine said. “Being an independent agency allows us to take more risks and be more flexible.”

Tim O'Keeffe, who was Horn's senior MD and GM, previously handled the responsibilities Raine is taking on, apart from international business. He left the role in October and started at FleishmanHillard as GM the following month. Since O'Keefe's departure, Horn has served as acting MD in San Francisco.

Most recently, Raine was principal at BondPR Worldwide, which she joined in 2010 following its acquisition of Rainemakers, the PR firm she founded in 2008. Previously, she held executive roles including head of the West Coast at Waggener Edstrom, EVP at Weber Shandwick, and EVP at Porter Novelli. Raine also had stints as head of Asia-Pacific for the Porter Novelli Convergence Group and VP of Europe at Ogilvy Public Relations.

Raine will bring US clients with her to Horn from BondPR, though she declined to identify those companies.

“[Raine] has won and managed global accounts and large global client initiatives. Her hire is important to us, because we want to move in that direction,” said Horn. “The fact that she has worked for both large global agencies as well as started her own is invaluable to our firm.”

Last month, Enterprise storage software company DataCore Software selected Horn as its AOR for North America following a review.

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