LONDON: FTI Consulting has bolstered its strategic communications segment through the addition of TLG Partners founder and managing partner Malcolm Gooderham and his team.
The London-based public affairs consultancy specialized in building corporate reputation through thought leadership and campaigns.
“This is not technically an acquisition; TLG is merging its offering with FTI's corporate offering,” said Charles Palmer, MD of FTI's strategic communications practice.
In November, FTI began planning its combination with TLG. The terms of the deal are confidential, and Palmer declined to disclose further information about them.
Gooderham will report to John Waples, FTI's head of strategic communications in the UK, and will lead the firm's thought leadership client service offerings in London.
“We do not envisage any significant changes to the TLG team; the combination is highly complementary and will benefit both companies going forward,” said Palmer.
TLG produces various thought-leadership publications, including the TLG Index of Thought Leaders, an index that identifies businesses that are recognized by opinion elites and pinpoints strengths and weaknesses in their reputations. The index debuted in the UK in 2007; it now includes listings in the US, Brazil, and India.
“The TLG Index of Thought Leaders and other thought leadership methodology is highly complementary to FTI's financial and corporate communications,” Palmer said.
A representative from TLG was not immediately available for comment.
FTI's strategic comms unit reported a revenue drop of 5.4% year-over-year to $43.3 million in the third quarter of 2013.