BOSTON: Racepoint Group has rebranded as Racepoint Global.
The rebranding symbolizes the integration of Racepoint with sister digital marketing firm Digital Influence Group into an agency with marketing services and digital PR. The two shops merged last July.
The firm has offices in Boston, San Francisco, Washington, Hong Kong, London, Shanghai, and Beijing.
Racepoint also named Kevin Green as EVP of global digital strategy and partnerships. He will work with regional MDs and their teams to implement digital strategies and campaign programming into accounts and new business in the role.
Ani Jigarjian was named to the newly created position of VP of global marketing and business development, overseeing agency marketing strategy and new business around the world.