NEW YORK: Cohn & Wolfe appointed Doug Buemi as vice chairman and regional director for Asia-Pacific on Wednesday.
Buemi opened the agency's Shanghai office in 2006, expanding the firm's presence in China. He most recently worked at Ogilvy Public Relations, where he was regional executive adviser for Asia-Pacific. Buemi also previously held leadership positions at C&W including vice chairman, Los Angeles market leader, and Western region CEO.
In the newly created position, Buemi will manage the firm's operations in Asia-Pacific while working with regional market leaders to grow its business, build capabilities, and develop talent.
“The ASEAN Economic Community vision is that Southeast Asia will rival other large global economies and trading blocs by the end of 2015. It will form a single market and production hub with a consumer base of more than 500 million people,” he said, via email. “For perspective, that's nearly 200 million people more than the Eurozone.”
The Association of Southeast Asian Nations region includes countries such as Vietnam, Thailand, Singapore, the Philippines, Myanmar, and Malaysia.
At Ogilvy, Buemi held a leadership role in Ford's Asia-Pacific region and provided counsel and training for companies such as GlaxoSmithKline, Janssen-Cilag, Tesco Lotus, and DuPont. He also served as interim chairman for the agency's India and Thailand offices and handled initiatives in Indonesia, Vietnam, and Myanmar.
Before his first stint at Cohn & Wolfe, Buemi worked at fellow WPP Group agency Burson-Marsteller, where he served as EVP, a member of its worldwide board, and Western region operations manager. He has also owned and operated his own marketing communications firm.