Purple Strategies adds Lake, Kofinis in MD roles

Purple Strategies has hired former Burson-Marsteller public affairs chair Mike Lake as MD, leading its PR services. The firm also brought on Chris Kofinis as MD for strategic insights.

WASHINGTON: Purple Strategies has hired former Burson-Marsteller public affairs chair Mike Lake as MD, leading its PR services. The firm also brought on Chris Kofinis as MD for strategic insights.

Reporting to the firm's founding partners, Lake will lead the charge of strengthening Purple Strategies' public relations services.

“I've known them for quite some time and worked with them as clients, friends, and partners,” Lake said of the firm's founders.

He was previously principal and cofounder of strategic communications firm HudsonLake. Before that, he spent 13 years at Burson as chairman of the US public affairs practice and head of the agency's Southwest region.

Lake also spent 10 years at BSMG as EVP, and was director of campaign event operations for the Bush-Quayle presidential campaigns in 1988 and 1992. He was also head of scheduling and advance for Sen. Bob Dole's (R-KS) presidential campaign in 1988, worked in the White House from 1984 to 1988 as staff assistant to President Ronald Reagan, and was assistant press secretary to Sen. Pete Wilson (R-CA).

Lake said he is looking forward to a position that does not require him to travel for most of the week.

“I have a six-year-old and an eight-year-old at home. I want to see them grow up,” he said.

Chris Kofinis

As MD of strategic insights, Kofinis will provide Purple Strategies' clients with messaging, communications, research, and government affairs counsel.

He has worked as a Democratic strategist, campaign consultant, and communications and strategic adviser to corporations. Kofinis was also chief of staff to Sen. Joe Manchin (D-WV) and one of the founders of the Draft Wesley Clark initiative in 2003. He also served as the communications director and chief strategist for the Wake Up Walmart labor campaign from 2005 to 2007.

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