BEIJING: Huntsworth has shaken up its plans to strengthen its Asia-Pacific leadership with a surprise change of CEO in the region.
The holding company said last June that Bob Pickard would join in the new role of CEO for the region this year.
However, the company said on Wednesday that Pickard had joined this week in the new and “more senior” position of chairman, with Chris Tang named CEO effective February 1.
Tang was most recently Asia-Pacific MD for The Hoffman Agency, where she led six wholly owned offices in Tokyo, Seoul, Beijing, Shanghai, Hong Kong, and Singapore, and a network of regional affiliates.
Tang and Pickard will both report to Huntsworth chief executive Peter Chadlington, with the former based in Beijing and the latter in Singapore.
Pickard will focus on client development and new business, including global communications for Asian multinationals.
Tang will have full profit-and-loss responsibilities and oversight of all Huntsworth operations in the Asia-Pacific region.
In addition, she has been entrusted with playing “a pivotal role” in Huntsworth's strategic alliance with its major shareholder, Chinese marketing services company BlueFocus.
When Pickard was hired, the company stated he would have “a central role” in the alliance. Asked to clarify who would play the more important role, a company spokesperson said they would both play “a central role.”
This story originally appeared on the website of PRWeek UK.