Hickin, Vadlamani, Parmley join Mercury

Mercury has named Vance Hickin as SVP of its Los Angeles office; Vicky Vadlamani as VP of its Washington, DC, office; and Paul Parmley as director in Sacramento.

WASHINGTON: Mercury has named Vance Hickin as SVP of its Los Angeles office; Vicky Vadlamani as VP of its Washington, DC, office; and Paul Parmley as director in Sacramento.

Hickin was previously principal at Highway One Consulting and former California digital director for Obama for America in 2012. He has also produced digital programs for clients such as Common Cause, Next Generation, California Forward, First 5 LA, Sony Connect, and the Campaign for Mental Health.

Vadlamani previously managed the digital practice at Levick, where she developed microsites, social media communities, and grassroots initiatives for Fortune 500 companies.

Parmley led social media strategy, community management, and digital crisis communications for PG&E. He also led day-to-day management of the company's social media programs and provided strategic counsel and crisis management.

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