Tour de France champ engages Sports PR Company

Tour de France winner Chris Froome has hired The Sports PR Company to handle his PR and sponsorships around the world.

LONDON: Tour de France winner Chris Froome has hired The Sports PR Company to handle his PR and sponsorships around the world.

The agency's work will likely focus on the release of his autobiography, The Climb, in June.

Froome, who finished sixth in the BBC's Sports Personality of the Year poll, is set to defend his title in July. 

This story originally appeared on the website of PRWeek UK.

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