Weber promotes Lee to head of APAC tech practice

Weber Shandwick has appointed Lydia Lee as head of its technology practice for Asia-Pacific.

SHANGHAI: Weber Shandwick has appointed Lydia Lee as head of its technology practice for Asia-Pacific.

She will retain her role as head of the firm's emergent China practice and chief strategist for China.

Lee is reporting jointly to Baxter Jolly, Asia-Pacific vice chairman, and China MD Darren Burns. Lee will also work alongside the firm's global technology practice chair, Tim Fry.

Based in Shanghai, Lee has worked at Weber since 2009 and was previously with Interpublic Group sister agency GolinHarris. She has replaced Barkha Patel, who was based in Singapore and left the agency late last year to pursue other opportunities.

Lee has lived in Spain, Chile, Brazil, Denmark, and studied in the US.

“I am very experienced in translating once concept to another set of people, and my transcultural and transmarket role could help me to bridge Asia with the West, especially with lots of Chinese companies that are venturing abroad being tech companies,” she said.

Lee has served as an “exceptional leader” for the agency in China, advising both foreign technology clients and Chinese companies looking to make an impact internationally, Jolly said. Jolly added that Lee's ability to advise across language and cultures has led to “hugely impressive” results.

In addition, the company appointed VP Carolyn Devanayagam to head the technology practice in Singapore. Devanayagam joined Weber Shandwick Kuala Lumpur in 2004, and will return to Southeast Asia after nearly six years in Shanghai.

This story originally appeared on the website of Campaign Asia-Pacific.

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