Jawbone calls in Godfrey as global head of comms

Wearable technology company Jawbone has brought on Jim Godfrey as head of global communications as the company expands to new markets around the world.

SAN FRANCISCO: Wearable technology company Jawbone has brought on Jim Godfrey as head of global communications.

Godfrey will start in the newly created role on January 27, based in the company's San Francisco office.

Reporting to Danika Laszuk, Jawbone's VP of marketing, Godfrey will be responsible for providing senior-level communications leadership and helping the company expand globally.

“Jawbone's newly created role reflects the fact that the company is growing quickly and moving to more markets around the world,” said Godfrey. “That's why it is important that this is a global role, because you need someone who can look at Europe, Asia, and other markets and ensure you get the best out of the agencies and people you're working with to continue the growth and success of the company.”

Jawbone's media communications were previously handled by PR manager Keely Sulprizio and marketing director Gwen Smith with help from external firms such as The OutCast Agency in San Francisco. They will continue in their respective roles at Jawbone.

Godfrey did not say how many employees he will manage. One of his first tasks will be to review the company's marketing and communications needs in terms of staff and agency help.

Since May 2012, Godfrey has been a freelance media and political consultant. Previously, he was VP of public affairs for Europe, the Middle East, and Africa at Starbucks and owner of GallieGodfrey, a specialist strategic communications agency. Godfrey has also worked as director of corporate affairs at British media company ITV and head of communications at UK think tank IPPR.

Jawbone's wearable technology and portable audio products include Jambox wireless speakers and the Up wristband activity tracker.

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