BIRMINGHAM, ENGLAND: Aston Villa striker Christian Benteke has hired The Sports PR Company to handle reputation management.
The agency will look after international PR and sponsorships for Benteke, who is also a member of the Belgian national team.
Before his time at the UK Premier League soccer club, Benteke was a member of Standard Liege, which won the Belgian First Division.
It is the second big name announcement of a star athlete by The Sports PR Company this week. On Tuesday, it revealed it was also hired by Tour de France winner Chris Froome.
This story originally appeared on the website of PRWeek UK.