Volkswagen hands UK trade media account to Cogent

Volkswagen Commercial Vehicles has appointed Cogent PR to handle all national trade media relations for its fleet and after-sales operation in the UK.

LONDON: Volkswagen Commercial Vehicles has appointed Cogent PR to handle all national trade media relations for its fleet and after-sales operation in the UK.

The Birmingham, England-based agency's automotive PR team will support Volkswagen's in-house press office, reporting directly to the brand's head of press and PR, Pietro Panarisi.

Cogent won the work through a pitch. It will be led by PR director Tim Gearey, who worked with Panarisi at Skoda UK.  

The account was created shortly after Panarisi started in the role last June.

“Cogent demonstrated a thorough understanding of the automotive business and this, along with its experience in the industry, resulted in a successful pitch,” he said. “Its expertise in the automotive sector will be paramount in helping us raise our profile within specialist trade media.”

This story originally appeared on the website of PRWeek UK.

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