LONDON: Tetley has brought on Wild Card PR to help with the TV relaunch of its Tetley Tea Folk group of cartoon mascots.
The agency will handle consumer work for the characters, which are set to return to UK TV screens after an absence of four years.
The work, which was won through a pitch, will last three months, with messaging emphasizing the social aspect of taking a tea break.
The Tetley Tea Folk first appeared on TV in 1973 and have starred in 67 advertising campaigns since.
This story originally appeared on the website of PRWeek UK.