Shaun White brings on DawBell in Europe

LONDON: Snowboarding champion Shaun White has hired DawBell for European press management during the Sochi Winter Olympics.

LONDON: Snowboarding champion Shaun White has hired DawBell for European press management during the Sochi Winter Olympics.

DawBell will coordinate a European press strategy and tour to build his profile as a credible personality and build awareness of his business, Shaun White Enterprises, and his band, Bad Things.  

The press tour will cover the UK, Russia, Germany, Italy, France, Spain, Scandinavia, Switzerland, and Austria, and will take place between White's competition at Sochi and the closing ceremony on February 23.

This story originally appeared on the website of PRWeek UK.

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